Visitors mean business!

 

7.5 million visitors spend $1.5 billion in Santa Monica's hotels, attractions, shops and restaurants. Reaching this market is the most important thing that you can do for you business.

Facts:

 

About Santa Monica

 

8.2 square miles. 93,000 residents. Median Age: 49

Median Family Income: $91,181

89,444 people work in Santa Monica businesses.

Over 12,000 jobs are in or related to tourism.

1,700 people work for the City of Santa Monica.

Who are Santa Monica Visitors?

66% of visitors are here for the first time.

Median age of Visitors: 36

Mean Income of Visitors: $90,800 per year

7.31 million visitors in 2012 – up from 6.75 million in 2011

Each Visitor averages $141 in daily spending, staying in hotels an average of 4 nights. International Visitors from the UK and Europe spend twice as much per day as the average domestic visitor. Australian visitors spend four to five times as much as the average.

3,700 hotel rooms. 85.2% occupancy year round. 99%-100% Memorial Day – Labor day.

Spending from Visitors - $1.53 billion – up from 1.39 billion in 2011

Where are they from?

57% of Visitors are from overseas – up from 46% in 2011

17.1% are from Australia/NZ – up from  9.8% in 2011

15.5% are from the UK

6.1% are from Scandinavia

5.9% are from Mexico

5.8% are from Germany

5% are from Western Canada

4.6% are from Japan

4% are from Eastern Canada

3.7% are from Italy

3.3% are from France

3.1% are from Brazil

3% are from So. Korea

25.3% of domestic Visitors are from California

7.6% of domestic Visitors are from Texas – up from 2.2% in 2009.

6.2% of domestic Visitors are from Oregon

6.1% of domestic Visitors are from New York

4.6% of domestic Visitors are from Arizona

4.1% of domestic Visitors are from Illinois

4.0 of domestic Visitors are from Washington

3.7% of domestic Visitors are from Colorado

2.6% of domestic Visitors are from Utah

2.3% of domestic Visitors are from Massachusetts

2.1% of domestic Visitors are from Nevada/Maryland (tied)

86% of Visitors come to the Santa Monica Pier.

77% of Visitors come to the Third Street Promenade.

48% of Visitors come to the Santa Monica Place.

17% of Visitors come to other Downtown Santa Monica businesses and attractions. Visitors account for 65% of all retail, dining and entertainment purchases in Downtown Santa Monica.

24.4% of Visitors come to Main St.

9.1 % of Visitors come to Pico Blvd.

7.4 % of Visitors come to Montana Ave. – down from 13% in 2006.

74% of Visitors eat in our restaurants, spending $329MM per year on food, and $169MM on beverages.

54% of Visitors shop in our stores, spending $533MM per year.

Visitors stay in our hotels, spending $320MM per year.

Visitors buy groceries/incidentals in Santa Monica, spending $31MM per year.

Visitors go to spas or healthy lifestyle classes in Santa Monica, spending $41MM per year.

Visitors buy admission tickets to events, spending $38MM per year.

Visitors spend money on activity and rentals, $19MM per year.

 

One of the most prestigious retail, dining and entertainment destinations in the world, Downtown Santa Monica features the Third Street Promenade and Santa Monica Place. Annual foot-traffic: over 11MM.

One of the most prestigious retail, dining and entertainment destinations in the world, Downtown Santa Monica features the Third Street Promenade and Santa Monica Place. Annual foot-traffic: over 11MM.

The world famous Santa Monica Pier features shops, restaurants, fishing, a video and midway game arcade, and Southern California's only admission-free theme park, Pacific Park. Annual foot traffic: 5.5MM This shot was taken from the window of Marine One while transporting the President of the United States, Barack Obama. August 7, 2013 

The world famous Santa Monica Pier features shops, restaurants, fishing, a video and midway game arcade, and Southern California's only admission-free theme park, Pacific Park. Annual foot traffic: 5.5MM

This shot was taken from the window of Marine One while transporting the President of the United States, Barack Obama. August 7, 2013 

"A World Away from the Ordinary - A Block Away from the Beach". Main Street is within walking distance of Downtown Santa Monica, has ample parking for shopping and the beach, and is one the coolest destinations in Southern California for independent boutiques, galleries, museums, performances, restaurants, bars, green lifestyle and yoga studios. Every Tuesday at 5:30 PM - 9:30 PM the hottest food trucks in Southern California post up at the California Heritage Museum serving the trendiest hipster chow. Sunday from 9:30 AM - 1 PM is one of the best farmers markets in town; and one of Main Street's traditional Irish Pubs, Finn McCools, has live Irish music at 5 PM. Annual foot traffic: 4MM

"A World Away from the Ordinary - A Block Away from the Beach". Main Street is within walking distance of Downtown Santa Monica, has ample parking for shopping and the beach, and is one the coolest destinations in Southern California for independent boutiques, galleries, museums, performances, restaurants, bars, green lifestyle and yoga studios.

Every Tuesday at 5:30 PM - 9:30 PM the hottest food trucks in Southern California post up at the California Heritage Museum serving the trendiest hipster chow. Sunday from 9:30 AM - 1 PM is one of the best farmers markets in town; and one of Main Street's traditional Irish Pubs, Finn McCools, has live Irish music at 5 PM.

Annual foot traffic: 4MM

Located in one of the wealthiest neighborhoods in California, upscale, sophisticated Montana Avenue features 11 tree-lined blocks of one-of-a-kind boutiques, restaurants, home décor, beauty salons and wellness services. A well kept secret, only 7% of Santa Monica's Visitors find Montana Avenue, so celebrities are easy to spot amongst their well-heeled neighbors.   Annual foot traffic: 1MM. Pictured: The first of "Top Chef  Masters'" Sang Yoon's gastropubs, Father's Office. Home of the critically acclaimed Office Burger, named by Esquire magazine as one of the best burgers in the world. 

Located in one of the wealthiest neighborhoods in California, upscale, sophisticated Montana Avenue features 11 tree-lined blocks of one-of-a-kind boutiques, restaurants, home décor, beauty salons and wellness services. A well kept secret, only 7% of Santa Monica's Visitors find Montana Avenue, so celebrities are easy to spot amongst their well-heeled neighbors.  

Annual foot traffic: 1MM.

Pictured: The first of "Top Chef  Masters'" Sang Yoon's gastropubs, Father's Office. Home of the critically acclaimed Office Burger, named by Esquire magazine as one of the best burgers in the world. 

Santa Monica's funky, working class Pico Blvd. is the place to have a great night out  - that you might not remember! Pico is the place for one of the best dive bar crawls this side of Honolulu's Chinatown, and is home to Santa Monica College, KCRW (NPR for Southern California,) The Eames Gallery, McCabe's Guitar Shop, the one-of-a-kind Church of Type for font fetishists, edgy art galleries, amazing restaurants and bakeries, a bowling alley, and even indoor golf  and indoor skiing!   From the I-10 to the beach. Annual foot traffic: 4MM.  

Santa Monica's funky, working class Pico Blvd. is the place to have a great night out  - that you might not remember! Pico is the place for one of the best dive bar crawls this side of Honolulu's Chinatown, and is home to Santa Monica College, KCRW (NPR for Southern California,) The Eames Gallery, McCabe's Guitar Shop, the one-of-a-kind Church of Type for font fetishists, edgy art galleries, amazing restaurants and bakeries, a bowling alley, and even indoor golf  and indoor skiing!  

From the I-10 to the beach. Annual foot traffic: 4MM.  

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Gibbons Media

1321 7th St. # 204 + Santa Monica, CA 90401

310-395-2602 - office

310-395-2604 - fax

matthew@gibbonsmedia.com