Visitors mean business!
7.5 million visitors spend $1.5 billion in Santa Monica's hotels, attractions, shops and restaurants. Reaching this market is the most important thing that you can do for you business.
About Santa Monica
8.2 square miles. 93,000 residents. Median Age: 49
Median Family Income: $91,181
89,444 people work in Santa Monica businesses.
Over 12,000 jobs are in or related to tourism.
1,700 people work for the City of Santa Monica.
Who are Santa Monica Visitors?
66% of visitors are here for the first time.
Median age of Visitors: 36
Mean Income of Visitors: $90,800 per year
7.31 million visitors in 2012 – up from 6.75 million in 2011
Each Visitor averages $141 in daily spending, staying in hotels an average of 4 nights. International Visitors from the UK and Europe spend twice as much per day as the average domestic visitor. Australian visitors spend four to five times as much as the average.
3,700 hotel rooms. 85.2% occupancy year round. 99%-100% Memorial Day – Labor day.
Spending from Visitors - $1.53 billion – up from 1.39 billion in 2011
Where are they from?
57% of Visitors are from overseas – up from 46% in 2011
17.1% are from Australia/NZ – up from 9.8% in 2011
15.5% are from the UK
6.1% are from Scandinavia
5.9% are from Mexico
5.8% are from Germany
5% are from Western Canada
4.6% are from Japan
4% are from Eastern Canada
3.7% are from Italy
3.3% are from France
3.1% are from Brazil
3% are from So. Korea
25.3% of domestic Visitors are from California
7.6% of domestic Visitors are from Texas – up from 2.2% in 2009.
6.2% of domestic Visitors are from Oregon
6.1% of domestic Visitors are from New York
4.6% of domestic Visitors are from Arizona
4.1% of domestic Visitors are from Illinois
4.0 of domestic Visitors are from Washington
3.7% of domestic Visitors are from Colorado
2.6% of domestic Visitors are from Utah
2.3% of domestic Visitors are from Massachusetts
2.1% of domestic Visitors are from Nevada/Maryland (tied)
86% of Visitors come to the Santa Monica Pier.
77% of Visitors come to the Third Street Promenade.
48% of Visitors come to the Santa Monica Place.
17% of Visitors come to other Downtown Santa Monica businesses and attractions. Visitors account for 65% of all retail, dining and entertainment purchases in Downtown Santa Monica.
24.4% of Visitors come to Main St.
9.1 % of Visitors come to Pico Blvd.
7.4 % of Visitors come to Montana Ave. – down from 13% in 2006.
74% of Visitors eat in our restaurants, spending $329MM per year on food, and $169MM on beverages.
54% of Visitors shop in our stores, spending $533MM per year.
Visitors stay in our hotels, spending $320MM per year.
Visitors buy groceries/incidentals in Santa Monica, spending $31MM per year.
Visitors go to spas or healthy lifestyle classes in Santa Monica, spending $41MM per year.
Visitors buy admission tickets to events, spending $38MM per year.
Visitors spend money on activity and rentals, $19MM per year.